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It is so easy to create such profession looking and helpful popups. What surprised me was that it made me feel like I could have intimate control what was said and done.
I’ve never been a big fan of invasive and arrogant popups covering my whole screen, interrupting me as I reading the material trying to sign me for something or other. But I can see this popup plugin could be used in a various and very formative, helpful and intimate way. I can actually see myself talking directly to each of my future site visitors and directing them into individualised and personalised programs and materials. I would not be just trying to ‘con’ them into getting them on to my email lists, etc.